The elevator story...

Read time: 4 mins…
Welcome back, business builders! 🫡
This week’s Business Builder Bulletin covers:
💡 The Power of the Elevator Pitch
🤔 Why Clarity in Communication Wins Every Time
🚀 Confusion vs Conversion
🤖 Mega-Tip of the Week

Let’s get into it… 👇

I was at a business meeting last week.

During the meeting, several business owners had the opportunity to describe their businesses and ask for ideas on how to promote them.

One business owner stood up and gave it a go. They explained what they do, but pretty soon, the room filled with questions. People weren’t sure how the business worked or what exactly it offered.

The owner tried again—more details, more examples—but the confusion lingered.

Finally, one wise business owner spoke up and offered this advice:

“Explain your business to a complete stranger between two floors of an elevator. You’ll have 10-15 seconds. If they understand how your business works, you’ve done your job. If not, it’s time to simplify.”

That moment landed like a lightning bolt in the room.

It was a powerful reminder for all of us: Clarity wins.

At first, it might seem counterintuitive to condense your entire business into 15 seconds. After all, businesses are complex, right? But here’s the truth:

Confused people don’t buy.

If your audience can’t immediately understand what you do or why it matters to them, they’ll move on. In a world filled with distractions, clarity is your sharpest tool.

The simplest way to clarify your message? Start with an elevator pitch.

Here’s a formula to get started:
I help [target audience] achieve [specific result] through [solution or product].

For example:
“I help small business owners grow their revenue by creating simple, actionable marketing plans.”

This formula forces you to focus on who you serve, what problem you solve, and how you solve it—no fluff, no jargon.

I’ve seen the impact of this approach firsthand.

Let me share a quick story…

There was a business owner who struggled to clearly explain what they did. Their marketing materials were full of industry jargon, and every pitch left potential clients scratching their heads.

After working together to craft a clear, concise elevator pitch, everything changed.

In meetings, they now lead with one simple, powerful sentence. Prospects light up, ask questions, and immediately see how this business can help them.

The result? They’ve gone from struggling to get clients to consistently booking out their services.

Good things happen when you simplify your message.

It’s not just about clarity—it’s about respect. Respecting your audience’s time, attention, and need for solutions.

So, take a moment today to craft your elevator pitch. Use it at your next meeting or networking event. You might be surprised at the results.

🤖 Mega-Tip of the Week:

The "One-Liner Test" for Instant Clarity

Want to know if your elevator pitch is clear enough? Test it on someone completely outside your industry.

Here’s how to do it:

1. Find a friend or family member who has no connection to your business.

2. Say your elevator pitch out loud—just one sentence.

3. Ask them to repeat back what you do in their own words.

If they can explain it clearly, you’ve nailed it. If not, it’s time to simplify.

Bonus Tip: If a 10-year-old can understand it, your potential clients definitely will. Simplicity sells. 🚀