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The Coffee Shop Lesson
Hello again, Business Builders!
This week’s Business Builder Bulletin covers:
☕ How a Coffee Shop Moment Made Me Rethink Business
🎯 The Danger of Spreading Yourself Too Thin
🛠️ How Focused Action Creates Growth
Let’s begin with a quick story...
☕ The Coffee Shop Lesson
Last week, I popped into a local coffee shop for a meeting. It was one of those places that sells everything — coffee, sandwiches, cakes, smoothies, a few hot meals, even some random gifts on the counter.
When I asked for a flat white, the barista looked flustered. They were juggling orders for paninis, smoothies, and a fry-up all at the same time. The coffee eventually arrived… but it wasn’t great.

As I sat there, I couldn’t help but think: this is exactly what happens to many business owners.
They try to do everything for everyone — and end up doing nothing particularly well.
💡 The Problem With Doing Too Much
When you spread yourself too thin, three things happen:
Quality slips (like that flat white).
Customers get confused about what you actually do best.
You, the business owner, end up stressed, tired, and stuck in survival mode.
The truth is: you can’t be known for everything. You can only be brilliant at a few things.
And that’s okay. In fact, that’s where growth comes from.
🎯 Why Focus Wins in Business
The most successful businesses are clear and consistent. They know exactly who they serve, what problem they solve, and why they do it better than anyone else.
✅ Focus helps you:
Build a reputation for excellence
Attract the right kind of customers
Use your time and energy wisely
Create systems that actually scale
It’s not about doing more. It’s about doing the right things consistently.
🛠️ How Business Coaching Manchester Helps You Get Focused
At Business Coaching Manchester, I work with owners who are tired of juggling too many ideas and too little progress.
Here’s what we do together:
Get crystal clear on your vision and goals
Identify the areas that truly drive growth
Build a simple action plan you’ll actually follow
Keep you accountable so you stay on track
Because when you stop trying to be everything to everyone, you finally get to grow the business you really want.
🚀 Ready to Cut Through the Noise?
If you’re feeling like that coffee shop — busy, chaotic, but not really delivering at your best — it’s time for change.
✅ Call 0161-881 2213 to book your free consultation.
Let’s find your focus and build a business that grows with clarity and confidence.
Until next time, stay sharp, stay focused, and keep building.
— Graeme Clarke