👥 One of the Biggest Worries for Business Owners: Getting and Keeping Customers

Hello again, everyone! 👋

This week’s Business Builder Bulletin covers:

🚪 Why getting and keeping customers causes so much stress
🧲 The two golden rules of customer growth
🛠️ Practical tips to attract and retain customers consistently
🧠 How to stop worrying and start building customer confidence

Let’s dive in…

📖 A Quick Story: “Where is everyone?”

A few years ago, I was running a seasonal marketing campaign for one of my businesses. We’d printed leaflets, posted online, sent out emails—the works. I was convinced it would bring in a wave of new customers.

But a week passed. Then another.

Nothing.

The phone didn’t ring. The inbox stayed quiet. I remember sitting at my desk late one evening thinking:

I started second-guessing everything: the offer, the design, the messaging—even the business itself.

It wasn’t just about getting new customers. It was the fear of not getting them. The fear of the business drying up.

Sound familiar?

If you’re a business owner, this probably hits home.

😰 Why Getting and Keeping Customers Feels So Stressful

Whether you run a café, an online shop, a consulting firm, or a fitness studio—your business lives or dies by your ability to attract and keep customers.

Here’s why so many of us worry about it:

• Competition is fierce — Online and offline, customers have endless choices.

• Loyalty is fragile — One bad experience or a cheaper option can send them elsewhere.

• Marketing is overwhelming — Social media, ads, email, SEO... it’s a lot to keep up with.

The result? A constant low-level anxiety about whether people will show up—and whether they’ll stick around.

🔑 The Two Golden Rules of Customer Success

To build a business that grows steadily (and doesn't keep you up at night), you need to master two things:

✅ 1. Customer Attraction

This is how you consistently bring new people into your world.

✅ 2. Customer Retention

This is how you keep those people happy, engaged, and coming back.

The mistake? Most business owners focus only on attracting new customers—then forget the ones they already worked hard to earn.

Remember: it's easier (and cheaper!) to keep a customer than to find a new one.

🛠️ 5 Practical Tips to Get and Keep Customers

Here are some simple, proven strategies you can start using this week:

1. 🎯 Know Your Ideal Customer

If you try to appeal to everyone, you connect with no one. Get laser-clear on who you serve best—and speak directly to their needs and values.

2. 💫 Create an Unforgettable Experience

From your welcome email to your final invoice, make every step feel seamless and human. People remember how you make them feel.

3. 📬 Build Relationships, Not Just Sales

Follow up after purchases. Say thank you. Ask for feedback. Send useful content. Stay connected between transactions.

4. 🗣️ Ask for Referrals

Happy customers love to share—when they’re given the chance. Offer a referral incentive, or just ask personally. It works.

5. 👀 Stay Visible

Don’t disappear after a busy week. Stay present on social media, keep updating your website, and make sure your name stays top-of-mind.

🧠 Mindset Shift: From Desperation to Strategy

That fear of “where will the next customer come from?” never fully disappears—but it can shrink dramatically when you shift your mindset.

Don’t build your customer base in panic mode. Build a system that delivers:

• ✅ New leads

• ✅ Repeat business

• ✅ Word-of-mouth referrals

When that’s in place, customer growth becomes predictable—and you get to sleep better at night.

🤝 How Business Coaching Manchester Can Help

At Business Coaching Manchester, we help business owners:

• Get clear on their customer strategy

• Build marketing that works for their business model

• Improve retention with systems and follow-up

• Grow without burning out or constantly reinventing the wheel

You don’t have to do this alone—and you don’t have to guess your way through.

💬 Final Thought:

If getting and keeping customers has been weighing on your mind, let’s talk.
One good strategy session could be the difference between stress and steady success!