Make your customer an offer!

Read time: 4 mins…
Welcome back, team! 👋

This week’s Business Builder Bulletin covers:
🎯 What Makes an Offer Irresistible
❌ What to Avoid in a Bad Offer
💡 How to Take the Risk and Win Big

Let’s break it down…👇

🛠 A Quick Story to Kick Things Off

Last weekend, I popped into two health food shops while running errands. Both had beautifully displayed shelves of fresh produce and supplements, but one stood out.

In the first shop, the staff greeted me warmly but offered no real incentive to buy. Nice products, yes, but nothing to make me feel like I was getting more than what I paid for.

The second shop? They did something simple but brilliant.

With every purchase, they gave customers a complimentary turmeric and honey shot—a small but thoughtful touch.

Not only did it feel like a treat, but it also reinforced the idea that they cared about my health and experience.

Guess who got my business?

🎯 What Makes an Offer Irresistible?

If you want your offer to succeed, it needs to turn interest into action.

A well-crafted offer compels potential customers to take the next step—whether that's making a purchase, signing up for a service, or committing to a consultation.

To achieve this, your offer must grab attention, build trust, and inspire confidence.

A Clear Reason: Why are you making this offer? Is it a seasonal promotion? A special event? Customers are more likely to engage if they understand the “why.”

Compelling Value: Spell out the tangible and emotional benefits of your offer. What problem are you solving? How will it improve their life or business?

Transparent Pricing: Make the price clear and include payment options to reduce friction.

Service Tiers: Offer levels of service or add-ons to appeal to a broader range of customers. Don’t underestimate how many people are willing to pay more for premium value.

A Rock-Solid Guarantee: Reduce buyer hesitation with a money-back guarantee or a promise of satisfaction. It shows confidence in your product or service.

Scarcity: Create urgency with a deadline or limited availability. People act when they know they might miss out.

The best offers are bold—they put you, the business owner, on the spot. You take on the risk, showing customers that you’re confident in the value you’re delivering.

❌ What Makes a Bad Offer?

Let’s talk about what doesn’t work. These vague, overused claims will sink your offer before it even starts:

• “We offer great customer service!”

• “Our quality is unmatched!”

• “We have an amazing team!”

These statements lack specificity, and they’re things everyone says.

Worse yet, they put the burden on customers to believe you without proof. If you’re relying on these phrases, you’re not standing out—you’re blending in.

🔥 The Key to Winning Offers

A great offer requires you to take the risk upfront. It’s about showing—not just telling—why your product or service is worth it.

For example, I once worked with a service provider who was hesitant to offer a money-back guarantee.

He feared that customers might take advantage of it. But after implementing it, he found that it actually increased trust and conversions.

Customers felt reassured and were more likely to say yes—and guess what? Hardly anyone asked for a refund.

According to a recent study, when retailers provide bonus packs or bundles, sales could rise by more than 70%.👇

💡 Bonus Tip: Build Momentum with Micro-Wins

When crafting your offer, consider creating smaller, entry-level offers or free lead magnets to hook your dream customers. These give people a taste of your value and build trust before they commit to a larger purchase.

Think of it like dating before marriage—you wouldn’t propose on the first date!

🌟 The Moral of the Story

Lead your time with purpose, and the results will follow.
When you focus on creating value-packed, irresistible offers, you’ll see your business thrive. After all, it’s one of the universal laws of success…

That’s it for this week! If this sparked any ideas or questions, reply to this email—I’d love to hear your thoughts.

To your success,
Graeme Clarke