Keep Walking: The Power of Consistency in Business

This week’s Business Builder Bulletin covers:
☂️ What a Rainy Walk Taught Me About Momentum
⚙️ The Hidden Cost of Losing Pace
🎯 How Consistent Effort Builds Real Growth

Let’s dive in with a quick story…

☂️ The Rainy Walk Lesson

Last week, I set out for a short walk between meetings. The clouds looked a bit grey, but I figured I could beat the rain. Ten minutes later, it started pouring.

I had two choices — turn back or keep going. I decided to keep walking, steady pace, hood up, one foot in front of the other.

By the time I got home, I was soaked… but here’s the funny thing: it didn’t feel like a disaster. I’d kept moving, and by the end, the sky had already started to clear.

It made me think: business often feels exactly like that walk.

We start out confident, then something unexpected hits — a quiet month, a lost client, a new competitor. The easy thing to do is stop. But progress only comes when you keep moving, even when it’s uncomfortable.

⚙️ The Hidden Cost of Losing Pace

When things get tough, many business owners slow down — they stop marketing, stop reviewing numbers, stop doing the things that got them results in the first place.

It feels sensible in the moment, but here’s what really happens:

• 🔄 You lose momentum faster than you think.

• 💸 Recovery takes twice as long as the setback.

• 🧭 You drift away from your original direction.

Consistency doesn’t mean speed. It means persistence — small steps forward even when the conditions aren’t perfect.

🎯 The Power of Consistent Action

The most successful business owners I work with aren’t the ones who never face challenges. They’re the ones who keep going through them.

They know:
✅ You don’t need a perfect plan — just progress.
✅ Showing up regularly compounds over time.
✅ Every small action builds confidence and credibility.

It’s easy to underestimate what steady action can achieve over six months — and to overestimate what a big burst of effort can do in a week.

So if you’re feeling “stuck in the rain” right now, keep walking. Stay visible. Keep making those calls. Keep refining your offer.

You might get a little wet, but when the skies clear, you’ll be further ahead than you think.

Until next time, stay consistent, stay focused, and keep building.

— Graeme Clarke